Mr. Ray Yuen has gained over 30 years of professional experience in marketing, business development, corporate communications, video production, media and content management in the digital era, and integrated marketing communications for the tertiary education sector. He has worked in the Time Warner Group, Fox Networks Group (formerly known as Star TV Network), CK Hutchison’s satellite TV channel (HK TOM Group), on.cc (HK), Hong Kong Cable TV, Star East Group Limited and Asia Television Limited, serving at various key management positions, and leading teams to explore and expand the businesses of media and content management, sales and marketing, communications and production in Hong Kong, Chinese Mainland, Asia, Europe and the United States. He gained extensive experience in conventional and digital media management and cross-platform marketing.
Ray was invited to join the higher education sector in 2011. Currently, apart from being the Senior Programme Director cum College Principal Lecturer of the Institute for China Business (ICB) and Senior Executive Academy (SEA) of HKU School of Professional and Continuing Education (HKU SPACE), Ray is the Leader of Academic Centre for Marketing Management (CMM) and Programme Coordinator of PgDip in Culture and Creativity Management of ICB and SEA of HKU SPACE respectively. Ray is also the Advisor for TCP Growth on Greater China media communications and leadership training program, in planning and conducting senior executive education programmes to embrace lifelong learning.