TCP Live #2 Highlights by Tony Abad

• April 20, 2021
• Margot
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🌎 Think Global, Act Local That’s the mantra for global brands eyeing #success in local markets. But can you ever understand a foreign market as well as a local person would? ⛰️Understanding the nuances of people from a different culture, dealing with foreign bureaucracy, tax implications are just tip of the iceberg. When you take your business international, you’re taking your business into possibly unchartered territories. A great local partner will know the market and how to navigate it successfully. This in turn will minimise the costs and risks that can come with international market expansion. 🔎But make sure you do your background research on your potential local partners well. @Tony Abad, our guest on this week’s TCP Live Webinar, recommends two pointers to check for when you are choosing your local partner – Is the person well versed with the local business regulations and most importantly can they be trusted to protect your interests? How would you go about selecting a local partner for your localisation efforts? Do let us know in the comments below #Trust #CrossCulturalRelationships #Localisation #Globalisation