Acquiring a Persona for Social Media by Jan Kot | TCP Growth

• July 21, 2022
• Angeli Maduli
• no comments

🎭 Do you have a #persona on social media?

Jan Kot, the Executive Advisor for China Media and Cultural Programs for TCP Growth, shared in her last video the different platforms that you can use if you want to explore the Chinese market through social media. This time, she shares with us the importance of acquiring a persona for these platforms.

If you want to build an #OnlinePresence in China, having a persona on platforms like WeChat will allow other people to see a different and new side of you. You can focus on posting about your interests or hobbies, no matter whether they are related to business directly or not.

This encourages leaders and executives to be more authentic in the way they present themselves in the online sphere. In this digital age, people appreciate the #humanness in leader figures because it allows them to connect and relate with them easier.

What do you share on social media?

Watch Jan’s video now!

For #RemoteWork & #OnlinePresence Workshops, please visit https://tcpgrowth.com/catalyst-programs/

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