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TCP Live 2021: How to Localize Your Global Brand
 TCP Live 2021: How to Localize Your Global Brand 150 150 Angeli Maduli
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✈️ This is your sign to #globalize your brand! A 2022 article from World Bank shares some global trends on marketing for businesses or brands that want to go global. They mentioned that globalization should not be a second thought in this digital era anymore. Consumers are conscious of brand purpose more than ever and…

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Global Mindset: Wisdom for a Globalized World by Lashley Pulsipher | Bites | TCP Growth
 Global Mindset: Wisdom for a Globalized World by Lashley Pulsipher | Bites | TCP Growth 150 150 Angeli Maduli
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✈️ Are you ready to #GoGlobal? #Globalization and new technologies allow us to transcend barriers and connect with more people all around the world. This gives us the chance to learn more about cultures and see new perspectives that can help us grow as an individual and as a leader. But having a #globalmindset comes…

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Acquiring a Persona for Social Media by Jan Kot | TCP Growth
 Acquiring a Persona for Social Media by Jan Kot | TCP Growth 150 150 Angeli Maduli
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🎭 Do you have a #persona on social media? Jan Kot, the Executive Advisor for China Media and Cultural Programs for TCP Growth, shared in her last video the different platforms that you can use if you want to explore the Chinese market through social media. This time, she shares with us the importance of…

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Cultural Differences in International Business Negotiations by Gurjeet Chima
 Cultural Differences in International Business Negotiations by Gurjeet Chima 150 150 Angeli Maduli
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🤝🏼 Are you culturally ready to do international business negotiations? According to the Asian Development Bank (2022), developing Asia is expected to have a 5.2% growth in GDP this year and a 5.3% increase in 2023. Amidst the pandemic and other external threats, this could be an opportunity for your business to expand and try…

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Episode 3 How to Eliminate Accent Bias? With Goodie Okechukwu | The Digital Diplomat | TCP Growth
 Episode 3 How to Eliminate Accent Bias? With Goodie Okechukwu | The Digital Diplomat | TCP Growth 150 150 Angeli Maduli
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🤐 Are you aware of your accent bias? In today’s episode of #TheDigitalDiplomat with Tony Abad, we are joined by Goodie Okechukwu, the founder of Protect Accent, which advocates for people’s empowerment regardless of their accents. If you haven’t encountered what accent bias is, watch this video to find out! They talked about how accent…

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Unconscious Bias in the Workplace by Sunaina Vij
 Unconscious Bias in the Workplace by Sunaina Vij 150 150 Angeli Maduli
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Can you unlearn unconscious bias? #UnconsciousBias, as defined by UCSF Office of Diversity and Outreach, “are social stereotypes about certain groups of people that individuals form outside their own conscious awareness.” This can affect the life cycle of employment, especially when leaders make decisions based on unconscious bias. Sunaina Vij, Founder of The Bridge, Interculturalist…

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Creating Opportunities by Giving Talents by Shiela Cancino
 Creating Opportunities by Giving Talents by Shiela Cancino 150 150 Angeli Maduli
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“Leaders don’t create followers, they create more leaders.” -Tom Peters The pandemic has unfortunately halted some of the existing businesses in the world, but it had opened a number of opportunities for many. These come from leaders and executives who have decided to continue opening doors of #opportunities for people who need them. Shiela Cancino,…

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Building Trust Through China’s Social Media by Jan Kot
 Building Trust Through China’s Social Media by Jan Kot 150 150 Angeli Maduli
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Are you planning to #connect with people from China? According to DataReportal, there are roughly 930 million internet and social media users in China in January 2021. Imagine all the opportunities that you can get from this market by penetrating the digital scene. Jan Kot, the Executive Advisor of China Media & Cultural Programs of…

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How to Catalyze A Cross-Cultural Partnership? By Margot Ling
 How to Catalyze A Cross-Cultural Partnership? By Margot Ling 150 150 Angeli Maduli
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Last Tuesday we asked you on LinkedIn what do you value more in building #Culturalintelligence, 83% said: “Act or communicate effectively”. But in reality, all of the options play hand in hand to build your cultural intelligence. We now work in an environment that is more diverse. This doesn’t only mean differences in our cultural…

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Motivating a Culturally Diverse Team by Tan Nguyen
 Motivating a Culturally Diverse Team by Tan Nguyen 150 150 Angeli Maduli
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Remember these tips to motivate a culturally diverse team! Going #digital means being able to work with people across borders. But leading #culturallydiverse teams is not a walk in the park. It can have some challenges due to the differences in #language, #culture, and #religion, but by #communicating with #clarity, the team will be able…

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