TCP Live 2021: How to Localize Your Global Brand
TCP Live 2021: How to Localize Your Global Brand https://tcpgrowth.com/wp-content/themes/corpus/images/empty/thumbnail.jpg 150 150 Angeli Maduli https://secure.gravatar.com/avatar/201f275bea6adfea3fc8db1030f3fe43?s=96&d=mm&r=g✈️ This is your sign to #globalize your brand!
A 2022 article from World Bank shares some global trends on marketing for businesses or brands that want to go global. They mentioned that globalization should not be a second thought in this digital era anymore. Consumers are conscious of brand purpose more than ever and businesses should take advantage of market-specific trends and opportunities to expand their business.
“Experience is everything” is a trend that they pointed out for 2022. Brands that are planning to go global should focus on making global experiences a personal experience. One way is to be inclusive with the language that brands use; a gender-exclusive language may attract more customers, especially for today’s generation.
Check out the full TCP Live with Margot, John, Gurjeet, and Tony on our YouTube channel.
