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    TCP Live 2021: How to Localize Your Global Brand

    TCP Live 2021: How to Localize Your Global Brand 150 150 Angeli Maduli

    ✈️ This is your sign to #globalize your brand!

    A 2022 article from World Bank shares some global trends on marketing for businesses or brands that want to go global. They mentioned that globalization should not be a second thought in this digital era anymore. Consumers are conscious of brand purpose more than ever and businesses should take advantage of market-specific trends and opportunities to expand their business.

    “Experience is everything” is a trend that they pointed out for 2022. Brands that are planning to go global should focus on making global experiences a personal experience. One way is to be inclusive with the language that brands use; a gender-exclusive language may attract more customers, especially for today’s generation.

    Check out the full TCP Live with Margot, John, Gurjeet, and Tony on our YouTube channel.

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