How to Use Digital Dialogues to Build Brand Credibility for SMEs with Ray Yuen | The Digital Diplomat

• August 26, 2022
• Angeli Maduli
• no comments

🤔 Do you know the term #coopetition?

To survive in this economy, SMEs have to keep up with all strategies to keep their products or services relevant. The current trend in businesses nowadays is creating digital dialogues with their audiences and competitors, allowing them to cooperate while competing– hence, coopetition. This provides businesses or organizations with a way to build a relationship with their customers and understand their needs.

Ray Yuen, the Senior Programme Director & College Principal Lecturer at HKU SPACE, gives plentiful insights on why digital dialogues are important in building your brands, especially for SMEs. He gave 6C principles that brands have to remember in creating dialogues:

🤑 Cost-effectiveness. Digital strategies cost less now compared to traditional strategies.

💪 Consistency. The messaging of your brand has to be consistent.

👍 Convenience. Make the dialogue user-friendly to improve customer experience.

🍃 Continuity. Is your strategy sustainable?

🤝 Connectedness. You have to be empathetic to be able to connect to your audience.

💗 Caring. You have to care about what they like and feel.

Ray shares more of his insights with Tony Abad on this week’s episode of #TheDigitalDiplomat.

Watch the full episode here: [YT Link]

How do you start digital dialogues with your audience?

#DigitalDialogues #Coopetition #TCPGrowth #Trust #SMEs #TheRemoteTrends #Microbusinesses #RayYuen #TonyAbad #DigitalDiplomact