Fixing Brand Reputation by Tony Abad

Fixing Brand Reputation by Tony Abad 480 480 Angeli Maduli

“Reputational or brand damage” is often believed to be the top global risk faced by businesses. The unpredictable nature of such crises in an age of 24-hour news cycles and instant social media poses a serious threat to a company’s hard-earned global image. However, with proper planning and education, there are opportunities to rebound from negativity and even turn critics into advocates. TCP’s Thought Catalyst in International Business, @TonyAbad, advises companies in such situations to do more research to figure out where they went wrong and take corrective action. He also advises companies to prepare for unforeseen disasters by anticipating the worst and taking legal and other measures to prepare for it beforehand. Is your business prepared for the worst? #Leadership #CrisisManagement #Brand #InternationalBusiness