How to Build Trust via Social Media with Joanne Sweeney | The Digital Diplomat with Tony Abad

• July 7, 2022
• Angeli Maduli
• no comments

🤔 Do you trust the internet?

Joanne Sweeney, the CEO of the Public Sector Marketing Institute, joins Tony Abad to share on the #TheDigitalDiplomat that leaders need to show up and be on the frontline to defend the truth on the internet. She encourages leaders to stop hiding behind their corporate logos and show up with the purpose of being the trust keeper.

We have been advocating for the use of #socialmedia because it can help you build connections and brand identity. It’s also the place where you can go when you need to look for the latest scoop and trends, but how sure are you that you can #trust whatever’s on the internet?

With the rise of digital media, news and information are starting to shift from traditional broadcasting to new media broadcasting. The younger generations are now looking to social media stars for news. And this doesn’t guarantee truthful information. #Misinformation and #disinformation have been a recent trend because of the freedom that the internet gives to sharing information.

The fifth episode of The Digital Diplomat shares more tips on building trust through social media. 

How do you guard the truth on social media?

#Leadership #Internet #Media #Truth